Nykaa CEO Steps Up as Advertising and marketing Head as Six Executives Resign Amid Rising Competitors

Six executives, together with the advertising and marketing head, of India’s cosmetics-to-fashion retailer Nykaa have resigned since April, the corporate mentioned on Wednesday, key departures that come as competitors intensifies within the fast-growing sector.

The exits embrace that of Chief Advertising and marketing Officer Shalini Raghavan, with Nykaa’s founder and CEO Falguni Nayar stepping as much as take direct oversight of that operate, given its criticality, the corporate mentioned.

The others who’ve give up are Kingshuk Basu, a senior vice chairman (VP) for retail; Sumant Kasliwal, senior VP within the trend unit; Aditya Sandhu from the business-to-business gross sales unit; VP Sachin Kataria from the e-commerce enterprise; and Shantanu Prakash, VP for advertising and marketing and communications.

“Management roles are being augmented with a watch on strategic realignment, value rationalization and rising complexity of the enterprise,” Nykaa mentioned in a press release when Reuters requested concerning the departures

It didn’t say why the executives had left.

Nykaa affords magnificence merchandise on its web site and at shops, competing with rivals Tata Group and Reliance, each of which have pursuits within the fast-growing $16 billion (almost Rs. 1,32,400 crore) magnificence and private care market on the earth’s most populous nation.

In March, Reuters reported 5 key executives had give up Nykaa, together with its chief business operations officer and the CEO of its wholesale enterprise.

Nykaa’s mentioned on Wednesday that it elevated Shailendra Singh as enterprise head for bodily retail — magnificence, in June.

Shares of Nykaa mum or dad, FSN E-Commerce Ventures, have fallen almost 60 p.c from their itemizing value in November 2021.

FSN reported a 71.8 p.c drop in internet revenue for the January-March 2023 quarter, however an nearly 50 p.c rise in pre-tax revenue.

Its investor presentation mentioned it recorded a 4 p.c development in core staff, or enterprise executives, in that interval, in comparison with 17 p.c and 25 p.c development within the earlier two quarters.

© Thomson Reuters 2023

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