TikTok, the social platform identified for its addictive video content material, introduced Monday that it’ll provide text-only posts, turning into the most recent tech big to supply an alternative choice to embattled Twitter.
The textual content posts on TikTok will most intently resemble comparable choices on Instagram, which earlier this month additionally launched a problem to Twitter — which proprietor Elon Musk renamed X — referred to as Threads.
Like Meta-owned Threads, TikTok advantages from its dimension, with round 1.4 billion month-to-month lively customers, in accordance with specialist web site Enterprise of Apps.
However not like Fb’s dad or mum firm, it has chosen to combine its new text-only characteristic into its app fairly than launch a separate product, as Meta did with Threads.
TikTok’s model will stay extra visible than a Twitter or Threads publish, with customers in a position so as to add a color background, music and stickers to the publish.
The Chinese language-owned firm mentioned the brand new format will develop the “boundaries of content material creation for everybody on TikTok” and faucet into the “creativity” seen in feedback and captions, the corporate mentioned.
Along with Threads, smaller platforms equivalent to Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, however none have to this point dethroned it regardless of its troubles.
Musk final week mentioned Twitter has misplaced roughly half of its promoting income, leaving a possibility for the challengers.
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