Twitter is now listed as ‘X’ within the iOS App Retailer

Twitter, which is rebranding as X, is now listed as X within the iOS App Retailer, suggesting the app acquired particular therapy from Apple to permit a single-character identify. The renaming was briefly hindered by a rule forbidding single-character app names throughout the App Retailer — the precise app identify on iPhones and iPads already confirmed up as X.

The exception might be an indication Apple needs to maintain the hatchet buried with X proprietor Elon Musk. Late final yr, the then-CEO of Twitter accused Apple of threatening to take away the Twitter app from the shop. After assembly with Apple CEO Tim Prepare dinner, Musk later mentioned it was a easy “misunderstanding.”

Alongside the X rebranding, the corporate additionally up to date its tagline within the retailer, from “it’s what’s taking place” to “blaze your glory!” — a phrase that Musk tweeted (er, sorry, posted) this morning.

Twitter is now merely “X” within the iOS App Retailer. Screenshot: Wes Davis / The Verge

Twitter has been clumsily transitioning to X for in regards to the final week. The social community’s new “interim” emblem, which was tweeted at Musk by a Twitter person and appears suspiciously like a Unicode image, was added to the location after Musk tweeted about it a number of instances the day earlier than. The image feels a bit extra everlasting now as the corporate has jammed an obnoxious brightly-lit model of it on high of its headquarters in San Francisco.

The previous official account of Twitter on the community additionally switched to easily @X after the deal with was taken from a person who’d had it since 2007. However the firm nonetheless has some floor to cowl earlier than the transition is full. The Twitter.com area identify nonetheless doesn’t redirect to X.com (it’s at the moment the opposite method round), Twitter Blue continues to be Twitter Blue, and the corporate’s assist web page continues to be awful with references to “Twitter.”

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