Elon Musk, ever since buying Twitter for $44 billion (roughly Rs. 3,59,100 crore), has been introducing adjustments and updates to the microblogging web site. The newest upheaval is an entire change of its identify and model emblem, from Twitter to X. The billionaire additionally introduced in a tweet that the area X.com now redirects customers to Twitter. From monetising Twitter via premium subscriptions, to paid verification badges, the adjustments Musk has made on the firm communicate volumes about how he intends to guide the platform and make it certainly one of his X group of firms.
When Musk first acquired Twitter in October final yr, he was clear about his plans for the microblogging web site. The Tesla CEO additionally tweeted on the time that “Shopping for Twitter is an accelerant to creating X, the every part app.” This “every part app”, as he defined, could be a brilliant all-in-one app like WeChat, which can be utilized for a number of issues together with reserving rides, sending cash, and making funds, other than facilitating day-to-day communications.
Now, Musk has certainly modified Twitter to X, in relation to identify, area and even its emblem. Nevertheless, it’s not but a brilliant app but. On Sunday, July 23, he posted about altering the emblem of Twitter to an X. Within the following hours, he didn’t solely that, but additionally made x.com redirect customers to Twitter’s residence web page.
Elon Musk and his love for ‘X’
The rebranding to X is current, however Musk’s love for this alphabet shouldn’t be so random. In reality, it has lasted for years now. The concept of X first emerged in 1999, when the billionaire launched x.com as a finance platform, which later grew to become Paypal after merging with software program firm Confinity in 2000. Based on an article in Time, Musk was faraway from his position because the CEO of Paypal in 2000, and it was later offered to eBay in a $1.5 billion deal.
Whereas Musk was reportedly damage by this, he bought x.com again from PayPal in July 2017, explaining that “it has nice sentimental worth”. Later that month, Musk made x.com dwell once more, and it began redirecting guests to The Boring Firm in December 2017.
Since Twitter’s acquisition, Musk has been decided to place his plans for X – his “every part app” – into motion. In his dialog with Ron Baron, the brand new Twitter chief introduced his ambition to make Twitter “probably the most beneficial monetary establishment on the earth” in April 2023.
Other than Twitter, Musk has additionally used the letter X in his house exploration firm’s identify, SpaceX; his newest AI initiative named xAI; and the primary SUV mode launched by his firm Tesla underneath the identify Mannequin X.
Adjustments to Twitter since Elon Musk’s acquisition
Twitter, underneath Musk’s management, has seen numerous adjustments, ranging from termination of its then-CEO, Parag Agrawal and different prime executives. Within the following months, numerous banned celeb accounts have been allowed to return to the platform.
Inside a month of his multi-billion greenback buy, Musk started trying to monetise Twitter with the reinvention of Twitter Blue. The corporate additionally noticed a collection of job cuts and layoffs throughout workplaces, together with the sacking of its whole AI Ethics workforce.
Blue ticks for formally verified accounts in addition to subscribers’ accounts began to look in November. Nevertheless, the tick marks on paid accounts disappeared inside just a few days. Musk additionally launched completely different colored tick marks, based mostly on accounts’ possession standing, as a way to recognise information media shops.
With all these adjustments, Twitter’s advert income has seen a virtually 50 p.c drop. Musk has tried to maintain customers engaged by introducing a number of new options together with ive tweeting, group notes, and Twitter Blue for Enterprise. To maintain the enterprise on observe, Musk not too long ago introduced his resignation from the place of CEO, however remains to be closely concerned, pushing new options resembling view counts and the power to add lengthy movies.
The following massive information got here in April 2023, when Musk introduced Twitter’s merger with X Corp. In Could this yr, Musk employed Linda Yaccarino to be the brand new CEO of Twitter. He has indicated that he’ll delegate authority to her and can step again to concentrate on his different firms.
A have a look at Twitter’s identify and the blue chicken’s historical past
Twitter was based in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. Earlier, Twitter was deliberate to have completely different names, like Smssy and Twttr, as per CreativeBloq. The primary official Twitter emblem was simply its identify written in gentle blue in sans sherif shapes, and was designed by Linda Gavin.
Twitter’s relationship with a blue chicken began quickly after its launch. It was created by Simon Oxley, a British graphic designer. Based on an NYT article, he supplied the design on the market on the iStock web site in 2006, and it was purchased by Twitter for round $15. The identify Larry was a tribute to basketball star and Boston Celtics legend Larry Hen.
The design has modified thrice, in 2009, 2010, and 2012. The present blue chicken design was created by Doug Bowman, the corporate’s former artistic director, in line with whom “Twitter is the chicken, the chicken is Twitter.” Ever since, Larry the chicken has been recognized solely because the blue Twitter chicken.
In 2023, new proprietor Musk has modified not simply the emblem, but additionally the identify and the area of Twitter. The corporate will now be often known as X, with a emblem of an X. Based on a tweet by Paris Marx, the brand new emblem was created by an in-house designer, utilizing the font monotype. One other Twitter consumer has additionally come ahead to take credit score for the design, revealing the historical past behind the way it all started.
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