TikTok’s new function asks creators to make branded movies for an opportunity at advert cash

TikTok is introducing a brand new approach for creators to earn cash — or a minimum of take an opportunity at it.

The brand new monetization function is much like creator funds, besides they’re arrange by advertisers: A pool of cash is put aside and creators are capable of submit content material for an opportunity at being chosen by a model. Creators then earn cash from the pool primarily based on metrics like views, clicks, and conversions. This system, known as Inventive Problem, is open to customers 18 years previous and up who’ve a minimum of 50,000 followers.

Movies submitted to this system should be “high-quality, well-edited, authentic content material,” based on TikTok, which means spammy low-effort content material seemingly wouldn’t reduce it. It additionally implies that creators making advertisements for Inventive Problem are doing so with out a assure of returns, and their payout will rely on how the video performs and what different content material is submitted to that particular advert marketing campaign.

Influencers sometimes are capable of set their very own costs and negotiate with manufacturers they’re working with — a flat charge for one TikTok video or Instagram story, for instance. The Inventive Problem mannequin may reduce down on the period of time it takes to contact manufacturers and attempt to get partnerships, however payouts might fluctuate relying on elements like efficiency.

As soon as a creator submits content material to a problem, they’ll be notified if a model needs revisions, which they’ll settle for or enchantment. The movies created for this system gained’t be printed on a creator’s profile however will seem on the For You web page as soon as they’re authorised, which is attention-grabbing — I’d personally prefer to know what manufacturers a creator I’m following is working with.

TikTok says creators can undergo as many challenges as they need so long as there are openings. TikTok didn’t reply particular questions across the approval course of, like whether or not movies will likely be authorised on a first-come foundation till slots are crammed or if manufacturers will have the ability to decide and select eligible movies primarily based on their very own standards.

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