YouTuber MrBeast, aka Jimmy Donaldson, has struck a brand new partnership with the Charlotte Hornets that may plaster his snack firm’s emblem on the NBA staff’s jerseys. The Charlotte Hornets introduced that Feastables has turn into the staff’s official jersey patch associate for the 2023–2024 season.
Not solely will the Feastables emblem seem on the jerseys belonging to the Charlotte Hornets, however it is going to even be stitched on jerseys for the Greensboro Swarm, the NBA G League staff affiliated with the Hornets, together with the Hornets Venom GT, an NBA 2K League esports staff. The Charlotte Hornets will even embrace Feastables branding within the backdrops it makes use of for press conferences and interviews.
Right here’s Charlotte Hornets participant LaMelo Ball sporting the Feastables-branded jersey. Picture: Charlotte Hornets
MrBeast first launched Feastables in January 2022, which has turn into recognized for promoting MrBeast-branded chocolate bars and cookies. He created the model with the assistance of the enterprise division of Evening Media, a expertise administration company, in addition to Jim Murray, the previous president of the protein snack bar firm RxBar. Feastables managed to make over $10 million within the months following its launch.
“This partnership is a primary of its sort, and I’m excited to see how creator-brands and the NBA proceed to work collectively into the long run,” Evening Media CEO Reed Duchscher says. “The Hornets are clearly one of the crucial thrilling groups within the NBA and are a favourite amongst younger individuals, so Feastables couldn’t be extra excited to associate.”