Elon Musk and Twitter Chief Government Officer Linda Yaccarino unveiled a brand for the social media platform on Monday that featured a white X on a black background as a substitute for the acquainted blue chicken image.
“X is right here! Let’s do that,” tweeted Yaccarino, who additionally posted an image of the brand projected on the corporate’s workplaces in San Francisco.
Each Yaccarino’s and Musk’s Twitter handles function the X brand, though the Twitter blue chicken remains to be seen throughout the platform.
“#GoodbyeTwitter” was trending on the platform with regards to the previous brand as a number of customers criticised the brand new one.
Musk stated on a submit on Sunday he wished to vary Twitter’s brand and polled his hundreds of thousands of followers on whether or not they would favour altering the location’s color scheme from blue to black.
He posted an image of a stylised X in opposition to a black outer space-themed background. He additionally referred to the “interim X brand,” and tweeted that “quickly we will bid adieu to the Twitter model and, steadily, all of the birds”.
In response to a tweet asking what’s going to tweets be known as below “X”, Musk replied “x’s”.
The unique Twitter brand was designed in 2012 by a crew of three. “The emblem was designed to be easy, balanced, and legible at very small sizes, virtually like a lowercase “e”,” tweeted Martin Grasser, one of many designers.
Weeks earlier than finishing his Twitter acquisition final yr Musk had stated that purchasing the corporate would velocity up his ambition to create an “all the things app” known as X by three to 5 years.
Musk purchased x.com again from PayPal in 2017, saying it had “sentimental worth”. Musk had co-founded x.com as a web-based financial institution in 1999 which later remodeled into PayPal.
Whereas Twitter’s official web page on the platform has been renamed as “X”, the area x.com shouldn’t be lively.
“X is the long run state of limitless interactivity – centred in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, providers, and alternatives,” Yaccarino tweeted on Sunday.
Yaccarino, the previous promoting chief at NBCUniversal who began as Twitter CEO on June 5, has taken over when the social media platform is making an attempt to reverse a plunge in promoting income.
For the reason that takeover of Twitter, the corporate has confronted tumultuous instances with layoffs, a pointy drop in advertisers and the meteoric rise of Threads, Meta’s response to Twitter.
© Thomson Reuters 2023
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