Elon Musk Says X, Previously Twitter, Reaches ‘New Excessive’ With Over 540 Million Month-to-month Customers

Elon Musk mentioned on Friday that month-to-month customers of social media platform X, previously referred to as Twitter, reached a “new excessive” and shared a graph that confirmed the newest rely as over 540 million.

Musk’s submit on X concerning the consumer figures comes as the corporate goes by way of organisational adjustments and appears to spice up promoting income which has dropped within the current month.

It’s also the newest in a sequence of feedback from X’s executives claiming robust traction in utilization, after Meta Platforms launched a direct competing platform referred to as Threads on July 5.

Twitter had 229 million month-to-month energetic customers in Might 2022, in line with a press release made earlier than Musk’s buy of the agency in October. Musk posted in November that X had 259.4 million day by day energetic customers.

Since taking up, Musk has swiftly moved by way of various product and organizational adjustments. The corporate rolled out the verified blue tick as a paid service and has began sharing a minimize of the advert gross sales with choose content material creators on the platform.

In Might, Musk named former NBCUniversal promoting chief Linda Yaccarino as CEO of X, signalling that advert gross sales had been a precedence even because the platform labored to extend the subscription income.

Musk mentioned earlier this month that X’s money circulation was unfavourable due to an almost 50 p.c drop in promoting income and a heavy debt load, with out providing particulars.

In the meantime, Musk’s resolution to rebrand Twitter as X might be difficult legally: corporations together with Meta and Microsoft have already got mental property rights to the identical letter.

X is so extensively used and cited in logos that it’s a candidate for authorized challenges – and the corporate previously referred to as Twitter may face its personal points defending its X model sooner or later.

“There is a 100% probability that Twitter goes to get sued over this by anyone,” mentioned trademark legal professional Josh Gerben, who mentioned he counted almost 900 energetic U.S. trademark registrations that already cowl the letter X in a variety of industries.

Homeowners of logos – which shield issues like model names, logos and slogans that determine sources of products – can declare infringement if different branding would trigger client confusion. Treatments vary from financial damages to blocking use.

Microsoft since 2003 has owned an X trademark associated to communications about its Xbox video-game system. Meta Platforms – whose Threads platform is a brand new Twitter rival – owns a federal trademark registered in 2019 protecting a blue-and-white letter “X” for fields together with software program and social media.

Meta and Microsoft possible wouldn’t sue until they really feel threatened that Twitter’s X encroaches on model fairness they constructed within the letter, Gerben mentioned.

The three corporations didn’t reply to requests for remark.

© Thomson Reuters 2023

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