Apple Podcasts overhaul pulls in authentic programming from third-party apps

Apple simply made its largest push in a long time to spice up authentic content material on its podcast app, which has been refreshed with the latest replace to iOS 17. It’s additionally casting a wider internet for its viewers by permitting customers to attach by third-party apps.

Following up on Apple’s WWDC bulletins in June, greater than 60 authentic podcasts at the moment are obtainable to Apple Music, Apple Information Plus, Calm, and Lingokids subscribers. There are greater than 100 new podcasts on Apple Podcasts, and new exhibits will launch each week this fall, the corporate says.

Apple launched Apple Information+ Narrated yesterday, for instance, which options articles narrated by skilled voice actors. There are 4 exhibits on Apple Information now and one other 42 on Apple Music, together with exhibits hosted by artists like Reneé Rapp and narrative exhibits like Hip-Hop DNA.

Apple Podcasts Picture: Apple

Subscribers to taking part apps like Calm will see their subscriptions join routinely once they open Apple Podcasts, in line with a press launch. Or they will manually signal into their account on the app’s channel web page on Apple Podcasts. To attach, customers will want iOS 17, iPadOS 17, or macOS Sonoma.

Extra third-party apps will join beginning subsequent month, Apple says. That features Bloomberg, Curio, L’Équipe, Mamamia, Sleep Cycle, The Economist, The Instances, The Wall Avenue Journal, The Washington Put up, WELT Information, and Zen with Apple Podcasts.

Whereas Apple was once the largest participant, it has struggled extra not too long ago to get as many podcast listeners as YouTube and Spotify. It has a chance to catch up now with Spotify bleeding expertise that led its podcast enterprise. This information additionally arrives as Google introduced at the moment that it’s killing Google Podcasts and centralizing podcasts in YouTube Music as an alternative.